“That Marketing Plan Was ME!” A Conversation w/ @JPettyiii || #TRPE Ep. 209

In just about 8 years in the industry, John Petty III or JP as EVERYONE calls him has solidified himself as a legend in the world of advertising, marketing & digital media by sticking to his home grown ethics and immersing himself in “the culture.” The Southwest Philadelphia native (55th St to be exact) has gone from the block to the boardroom and in the process has solidified business relationships with companies like HBO, Budweiser & McDonalds along the way. His work in pairing Travis Scott with McDonalds is literally the stuff that legends are made of and has forever changed the way multinational companies look at brand partnerships.

In a short time, JP has moved from an ad exec with Steve Stoute’s Translation (yes THAT Steve Stoute) to Head of Social at Wieden+Kennedy NY to Executive Creative Director at their Portland HQ. As JP continues to leap the corporate ladder he never forgets his purpose, where he came from or the fact that he has to set the standard for black & brown people everywhere to know that they can do more than dribble a ball or drawl lyrics!! Our conversation with him was so genuine and transparent that it easily makes for one of the best in TRPE history. A lot of game and life lessons are woven into this episode like the finest of fabrics you’ve ever seen. Handle this episode with care because its a SPECIAL CLOTH ALERT 🚨 

Please please please follow JP on all social media @JPettyiii and @14thAndMarket

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